Search Engine Optimisation or as it is commonly known 'SEO' is an important tool in any online content producers tool belt. With modern search engines powering the majority of organic traffic to our websites it is important to ensure that our optimisation techniques are within their guidelines - it is simply not worth using 'black hat' tricks to try and improve search rankings.Read More
A search of the internet for 'website promotion' floods you with SEO this and content that, none of which I find particularly helpful. There is so much jargon and so called 'expertise' when it comes to promotion of a website. A lot of it comes down to people geeking out talking about Search Engine Optimisation - but I'm not going to talk about this. Lets talk about a few simple tips or services that you can use to assist in the promotion of your website.Read More
Although much of the internet would have you think otherwise, increasing and driving traffic to your website is not magic, nor does it require any special tricks.
Organic traffic refers to visitors coming to your website 'naturally', that is they haven't been prompted to visit your website by an enticing ad that you have paid a pretty penny for. No, organic traffic is simply visitors coming to your website by finding you through search engines and other search tools. So - how hard can it be to get this traffic to your site?Read More
The First Hit is on Us
Giving away free information may seem counter-intuitive when you are trying to make a business out of charging for your services however there are many benefits to having a free offering available – especially when it comes to what you make available on your website.