Businesses are constantly looking for ways to efficiently spend their marketing budget while ensuring they get a good return on investment. When it comes to marketing online with advertising it can be incredibly costly and the return may not be as effective as desired, with programs often costing you money each and every time someone clicks on one of your advertisements.Read More
Let's face it, websites cost money to run! Often for the personal blog or a small business website the owner needs to look at ways make money in order to make it viable. Well the good news is - this is completely possible and do-able for every webmaster.Read More
Times of crisis, natural disaster & business interruption are unexpected and generally unwanted in business - unfortunately they usually can't be prevented. Effective management of a brand's presence using social media during a crisis is important to ensure reputations are not damaged. Preparing for and planning strategies to manage in times of crisis are important to ensure these extremely delicate times are handled correctly and don't create a new PR crisis of your own.
Well designed and effectively targeted email campaigns can be a very effective tool for your internet marketing toolkit. Email campaigns work well for keeping in touch with customers that are interested in your brand, while at the same time allowing you to drive traffic to your site or promote your products. However the Achilles heel of email campaigns is often bad design, poor contact management or worse – both!Read More
Analytics are an invaluable tool for running a website, but what are Analytics and why should you put them on your website? A feature rich and effective analytics service provides many benefits, including the feedback and clarity you need to measure effectiveness of marketing campaigns while being able to ensure you are offering a great experience with relevant content to your sites visitors.Read More
Online shopping provides an excellent opportunity for businesses to challenge their competitors using another sales channel and provide convenience to a marketplace of customers that you would not have exposure to in a brick & mortar only store. Online shopping is upsetting the status quo in traditional business models, as a business owner this shouldn’t be considered a weakness but an opportunity.Read More
The First Hit is on Us
Giving away free information may seem counter-intuitive when you are trying to make a business out of charging for your services however there are many benefits to having a free offering available – especially when it comes to what you make available on your website.
You will find many arguments as to why having a web presence is important, some suggest it is for promotional reasons, others may say its for the purpose of engagement with your target market, these are absolutely important and well worth maximising but at the end of the day it all comes down to one thing - control.Read More
Media monitoring is an important marketing activity which involves scanning of news, forums, blogs and other forms of media. We take a look at how you can set up a DIY media monitoring service in a few easy steps. Theres a number of reasons why this can be important, it might be to see how many news sources have run your press release so you can judge the effectiveness of a campaign or it may be to monitor the way your customers are talking about your brand.