For anybody that creates content online the aim is the same - you want people to see your work! Although much of the internet would have you think otherwise, increasing and driving traffic to your website is not magic, nor does it require any special tricks.
Organic traffic refers to visitors coming to your website 'naturally', that is they haven't been prompted to visit your website by an enticing ad that you have paid a pretty penny for. No, organic traffic is simply visitors coming to your website by finding you through search engines and other search tools. So - how hard can it be to get this traffic to your site?
We have put together some of our top tips for increasing organic traffic to your website. Now when you read most of these guides you get the same old spiel - write quality content, and lots of it and you will rank well in search. Well this is kind of true, but you can do better than this. Naturally if you have a huge amount of content out there the chances are much higher that you will have people stumble across your stuff - lets be a bit more efficient by targeting your message to the people you want to read it!
Understand Your Audience
One thing that all marketers understand is what drives and motivates their target audience, as a content creator you need to do the same. When you are preparing your content or writing your next blog post consider these questions:
- Who will benefit from / be reading these posts? (Who is the target audience)
- What will they be looking for to find the answer to their question (What search terms will they be entering)
- What is going to capture their attention? (How can you encourage them to click through to your website)
Who is the Target Audience?
Your target audience is who you want to read your content, are you writing a medical blog aimed at medical professionals or at patients seeking more information? As you can imagine these are two very different audiences that will be looking for two very different types of content. If you can accurately identify your audience you will be in a better position to follow up on the next two points to get the attention (and click through) of your preferred reader.
We suggest making some notes about who you are intending to aim your message at - sometimes it helps to break this down into demographics (age, location, occupation etc) as this may assist in understanding who your target audience is.
Become a Mind Reader
Now that you have a deeper understanding of your target audience it is time to get into their heads! Thats right, this is where you become a mind reader - sort of. The best way to approach this is to think in keywords - based on your identified and preferred audience what are some of the 'key' words they may use when looking for information on the topic you are presenting?
When thinking about this think about the level of understanding your reader will have, if they are new to the topic and you want to target this kind of reader use simpler and less technical terminology in the post and the title of your pages. Whereas you may also have very similar content geared towards a more educated or knowledgable reader that uses more complex lingo or language which appeals to them.
As you can imagine and have probably experienced - if you are looking for something specific online and are presented with nothing but rubbish results, you are not going to click on them. The aim here is to match your content to what the searcher will be looking for - someone looking for 'how to make black coffee' will be unlikely to click through if they see a search result like 'how to make caffe au lait' even though they mean the same thing.
Capture their Attention
This one takes a bit of skill and creativity. The key thing to remember is that first impressions count. When your potential reader is searching google you want to grab their attention and make it impossible for them NOT to click on your link. The main thing people will look at when searching google is the page title - if you make this long and convoluted it is unlikely to grab someones attention, meaning you won't get the traffic.
It is important to structure you webpage and blog post titles in a concise, to the point manner that gets the message across. However when done well it should not give it all away, leave the reader wanting more! For this reason it is easy to understand why titles that include 'how to', '10 ways to', 'tips for' work so well. Here are some examples:
- 10 Photography Tips for Beginners
- How to Effectively Exercise
- Tips for healthy eating
These are examples of how to use a title to capture attention, leave a little to the imagination and create some intrigue. These styles of title will, when targeted towards the target audience correctly and backed up by quality content assist in driving a greater amount of organic traffic to your website.
To summarise this post, the biggest and most effective things that you can do to increase organic traffic to your website are as follows. Be consistent in creating quality content that is relevant to your readers, this helps in promoting return readers but also ensure's Google and other search engines view your site as maintained up-to-date. Understand your reader and target your content and titles towards them using language and terminology that is relevant to them. Lastly, create compelling website/blog post titles that encourage potential visitors to interact with your page. As always we would love to hear about any of your techniques or any suggestions that you have in driving traffic to your website, be sure to let us know in the comments below.