The Importance of a Web Presence

The Importance of a Web Presence

You will find many arguments as to why having a web presence is important, some suggest it is for promotional reasons, others may say its for the purpose of engagement with your target market, these are absolutely important and well worth maximising but at the end of the day it all comes down to one thing - control.

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DIY Media Monitoring

DIY Media Monitoring

Media monitoring is an important marketing activity which involves scanning of news, forums, blogs and other forms of media. We take a look at how you can set up a DIY media monitoring service in a few easy steps.  Theres a number of reasons why this can be important, it might be to see how many news sources have run your press release so you can judge the effectiveness of a campaign or it may be to monitor the way your customers are talking about your brand.

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