How to Manage A Brand's Social Presence During a Crisis

How to Manage A Brand's Social Presence During a Crisis

Times of crisis, natural disaster & business interruption are unexpected and generally unwanted in business - unfortunately they usually can't be prevented.  Effective management of a brand's presence using social media during a crisis is important to ensure reputations are not damaged.  Preparing for and planning strategies to manage in times of crisis are important to ensure these extremely delicate times are handled correctly and don't create a new PR crisis of your own.

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