How to Boost Your Brand with Your Email Address

How to Boost Your Brand with Your Email Address

Your Brand is important! It is what defines you from your competitors and influences how your customers perceive you. On a daily basis I see opportunities for businesses everywhere to boost their brand and professional image by making one simple change. This simple change means that you stop inadvertently advertising someone else's business and promote your own instead.

Does your business email look something like this: fredslawnmowing@hotmail.com, or johnsplumbingservice@gmail.com? If so, read on!!

Read More

Let's Kiss Goodbye to MS!

Let's Kiss Goodbye to MS!

Multiple Sclerosis is known as a silent disease, however over the last weekend a group of supportive friends, family and business owners from Toowoomba and surrounds were anything but silent. With a fundraising afternoon tea held on 30th June seeing in excess of 100 attendees coming together to show their support.  

Read More

Using Squarespace & MailChimp to Create Effective Email Campaigns

Using Squarespace & MailChimp to Create Effective Email Campaigns

Well designed and effectively targeted email campaigns can be a very effective tool for your internet marketing toolkit. Email campaigns work well for keeping in touch with customers that are interested in your brand, while at the same time allowing you to drive traffic to your site or promote your products.  However the Achilles heel of email campaigns is often bad design, poor contact management or worse – both!

Read More